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Affiliate Marketing Revised

By Niels Witthoeft on Friday, August 20th, 2010 | No Comments

OK, forget everything you know about affiliate marketing. The simple truth is that the old rules no longer apply. If you play by the old rules, you will lose this game.

The big lie

You’ve been told it’s easy to get started as an affiliate. And it is – sort of. There’s no doubt it’s easier than starting your own business. But starting your own business is really hard, so it’s all relative.

The bad news…

The worst part is that the information you’ve received is all wrong. You’ve been told to find quality products. Next to look for easy keywords to target. Then to use keyword-based advertising to send visitors to the product. And finally get a fat check for all the sales. But this just won’t work!

Keywords are dead

There was a time when this worked. But it’s just too competitive to use keywords now. Adapt and change…

A better way

All is not lost. Here’s how to win at this game.

  • Do CPA marketing instead of product promotion
  • Instead of researching keywords, research demographics
  • Do image ad marketing

Do CPA marketing instead of product promotion

CPA means Cost Per Action. It’s far superior to product promotion. Because you don’t have to get people to spend money. You get paid when they take an “action”. Like completing a survey. And getting them to do this is so much easier.

Instead of researching keywords, research demographics

Don’t waste time researching keywords (see below). Invest your research time into demographics. First, select the CPA offer you want to promote. Then go to a site like Quantcast.com. And research what kinds of people will be interested.

Market on display networks

Now you have your offer and your demographics. Display networks allow you to target demographics with your ads. And use images as your ads. No keywords required. Plus you’re going to save a ton of money. Display networks charge a fraction for image ad clicks vs. keyword ads.

In closing

This is powerful method to make money online. Because you can start CPA marketing for free. Image ads are cheap. You can use demographics to target your ideal prospect. And getting them to take an action is much easier than making a sale.

Technorati Tags: affiliate marketing, cpa marketing, internet marketing

7 reasons why you MUST have your own info product

By Niels Witthoeft on Thursday, August 5th, 2010 | No Comments

Answer this question: What’s the most common reason people get online each and every day? Simple. To get information. Google alone serves up 400 million searches per day! So what does this mean to you? This quest for information is an opportunity for you to fill a need. And if you do it right . . . to make some money along the way.

What is info marketing?

First, understand that this is the simplest kind of business there is. You create a product that provides information. And other people buy this product to get the info. Sounds simple enough, right?

How do you make it work?

We’ve established that it’s a simple concept. But to make it a successful business you’ve got to provide information people want. So you’ll need to find out what info is valuable. How do you do that?

One very simple method is to do a little research. Just go to Yahoo! answers or ask.com and you’ll get a good idea of the kinds of things people need help with. You’re looking for popular questions or common themes. That people are having trouble solving. Then just give them the answer in your ebook.

An encouraging word

If you’re concerned about information product development Put it this way: An ebook is just a series of articles. Don’t try to write a whole ebook. Just write some articles for your blog. And once you have bunch of good ones, refine and expand on them and voila! You’ve got an ebook.

So, what’s so great about ebooks? Funny you should ask . . . Here are 7 reasons for you:

1. Simplicity

An info product business runs on auto-pilot. There is almost no support. So it’s nearly a 100% hands-free business. It’s like having an automated cash machine.

You have no physical inventory. There’s nothing to ship. It’s digital.

2. Repurposing

When you have a created a few information products. You can put together bigger more expensive information products. It’s very easy to package multiple ebooks together as one new one. Then you can sell it for a lot more. There’s greater perceived value in a single big course. Versus multiple smaller ones.

3. Resale rights

When you own the product, you can sell resell rights to it. Recently, resell rights have become extremely popular, because it’s much easier to get the resell right than to make your own product. And the best part is you’re selling the same product . . . but for 3 times the price for the rights!

4. Leverage

Leverage your ebook by using the content in different ways. Use part of it to make an autoresponder series. And build an email list that you can sell other products to.

5. More leverage

Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. These reports can then become lead generators for your ebook. You can give them away or even charge a small amount for them. And it still benefits you because it in a lead-in for the main product. Taking this technique to the max, you can let your affiliate give the reports away for you. Which brings us to…

6. An army of affiliates

This is one of the biggest reasons of all. Once you have your own product. Other people can become your affiliates. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? Well, you *need* your own product to get affiliates.

7. Joint Ventures

OK, this is by far the biggest reason why. Setting up joint ventures is the fastest way to gain success. Period. So, I’d say this is the most important reason to have you own products. Without your own products, you can’t do JVs.

Summing it up

If you can’t see the power of info product marketing, then you’ve probably been sleeping. With your own info product you can write your own ticket. Because you’re the boss! So, don’t waste any more time:

  • Visit an “answers” site
  • See what people are asking about
  • Start writing

Information product development really is that simple. Before you know it, you’ll have your own info product.

Technorati Tags: info product business, info product marketing, internet marketing

Using Web Audio for Success

By Niels Witthoeft on Tuesday, August 3rd, 2010 | No Comments

It would be hard to argue against the fact that adding audio to a website increases your overall results. If you’re not using audio on your sites, you’re making a mistake. It will boost your opt-in rate. Audio increases sales.

What makes it so effective?

It’s not hard to figure out. The web is mostly silent. It makes your site more “human”. It also makes your site feel more real. Basically, audio brings your site to life. And this aliveness creates more interaction with your visitors.

Some more benefits

Adding audio increases your profits in two ways. You will close more sales. And you’ll spend less getting those customers. Instead of having to pay a professional to write you a great sales letter. Simply record an audio message yourself. An authentic message from you will do more than the best ad copy.

You’ll also get better conversions on your list opt-ins. The reason this works so well is because people need to be told what to do. So you just add a simple audio that says: Enter your email address in the form. That alone can increase opt-in rates up to 310%!

Some ways to use audio

A welcome message on your homepage. Most websites are cold and in-human. Grabbing their attention like this helps you keep them on your site.

Step-by-step instructions. It’s the same as when you use audio to increase your subscribers. You just explain what to do first, then next, etc. Use this to lead them through the ordering process, as well.

Testimonials for your product or service. It’s good to get written testimonials. But what’s even better are audio testimonials. It’s pretty easy to fake a written testimonial. Audio adds a level of higher believability. And will definitely increase your results.

Here’s a bonus tip

Something you may not have thought of is using audio for the product itself. This is by far the easiest content to produce. And it still has a high perceived value. Think about how popular podcast are. And you can get someone to transcribe them for very little money. Then you’ve got an eBook, too – but it was easy to create!

How hard is adding audio?

It’s so simple you won’t believe it. There are quite a few audio streaming software programs out there. There’s no knowledge required on your part. The software creates the audio button code for you. Just paste the code you copy from the software. There’s nothing to worry about.

Summary

Just a reminder of why you want to start using audio. Setting up some web audio will do wonders for all your results. You’ll enjoy more customer sales. You’ll get more subscribers. And don’t forget that you can easily create sales pages and products in a flash. You’ll be one of the few you use these strategies. So you’ll be one of the few reaping the rewards. Get started right now and realize instant results.

Technorati Tags: conversion tips, internet marketing, marketing, sales, web audio

Sneaky Affiliate Tricks

By Niels Witthoeft on Saturday, July 31st, 2010 | No Comments

It is extremely difficult to get started in affiliate marketing. This is because there are already a lot of people doing it. What you need to do is come up with methods no one else is using. It’s also hard to figure out what to do because there’s a lot of information out there. But here’s one tip that almost no one is talking about.

Marketing with video

No one would deny the power and popularity of video. People love watching videos and that’s why they’re everywhere. It’s so much easier to keep people’s attention with video. So you can put this to great advantage in your affiliate marketing.

Here’s how to use videos for affiliate promotions:

  • Testimonials
  • Record a walk-through
  • Ordering
  • Do a preview video

Record your testimonial

This one is super simple. Just click record on your web cam and start talking. It does not need to be polished or pro. Listening to your honest endorsement makes your viewers feel comfortable buying. And the mess-ups or mistakes just make the video more real. You really can just click record and start talking. And if you don’t want to show your face, use one of the next ideas.

Record a walk-through

This one is a little more subtle. You’re taking the role of teacher and showing how to use the product. And seeing it being used is a great way to make people want to buy it. If the product is useful, watching the tutorial makes them want to buy it. So, obviously, pick a good product to demo.

Do an ordering video

This technique is super powerful. Record yourself placing an order. Watching you make a live purchase will inspire your viewer like nothing else. In the first place it acts as social proof. People will feel more comfortable buying after seeing you do it. This also makes your viewers trust you. Your advice is easier to trust if they can see you’re doing what you tell them to do. And let’s not forget about good old fashioned envy. People want what they see you getting. You can add additional juice to this one with: In order to get to see the inside, you gotta buy the product.

Record a preview of the members area

Here’s an easy way to show the value of the product. You do a tour of the members area. You show them the entire contents of what they get. And it helps soften the skeptics. It’s much easier to trust they’re getting something if they actually seen it.

You can do this!

There’s no technical knowledge required. There are simple software programs that make it easy to create videos. All the work is done by the program. So please don’t let technical worries slow you down. Keep focused on the rewards:

  • Increase sales Using videos in your affiliate marketing will dramatically increase your sales. People love video, so please use them.
  • Less refunds Less of your commissions will be clawed back, too. Your customers will know what they’re getting into ahead of time. So, very few of them will cancel their order.
  • Rise above the competition! Adding video is so simple. And almost no one is doing it. So, you’ll be way ahead of the crowd.

So get serious about your affiliate business and add video in now. It’s your profit that’s affected by not taking action.

Technorati Tags: affiliate marketing, internet marketing, video marketing

Email List Building Strategies

By Niels Witthoeft on Thursday, July 29th, 2010 | No Comments

Honestly, everyone making money online has an email list. This is the most important factor in your long-term success. Once you have a list built, you can market to it again and again. Just push a button and print money – literally.

Now you now why. Here’s how:

There are 3 factors in list building you need to consider:

  • Your Landing Page
  • The Bribe
  • The Thank You Page

Your Landing Page – Your opt-in page is the page you send visitors to to build your list. This page is the one that asks them for their email. This page needs to look professional. And have an easy to understand opt-in form. And have a clear call to action.

If you fail to make a strong close, you’re wasting your efforts. Your call to action tells the visitor what to do. Without this your opt-in rate will plummet. It’s strange, but if you don’t tell people what to do, they won’t do it.

You can take your opt-in page to the next level if you add a video to it. You only have a few second to get your visitors attention – video helps! And you can repeat the call to action several times int he video. And you can have the video just tell them to fill in your form after it’s done playing.

It’s OK, if you’ve never made a video before. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that give you squeeze page templates.

The Bribe – The second component is the reason they are opting into your list. You have to give people a compelling reason to give your their email. Email privacy is very important to most people. So you have to give them a good reason to do it.

You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And can benefit from. Here’s some examples:

  • A report
  • A piece of software
  • Training videos
  • An email training series

It all boils down to content. Something that’s useful and helpful to your visitors. And nothing sells like “free”. Bottom line is it’s got to be worth more to them than their email address.

Once again, don’t worry if you don’t know how to create the freebie. You can just pay someone else to make it for you. Just give them a topic and they will write the content. One easy and effective bribe is a 5-part email training series. Each email will cost between $20 and $25. So, a great premium will cost you around $100 – $150.

There are also list building products that include the follow up email series. Two critical aspects of using a follow up series. First, it must provide value to your subscribers. It also has to generate revenue for you! One very easy way to make some money from your list is with affiliate marketing. This allows you to get started with no products of your own. And you can earn some commissions immediately from your emails.

The Opt-in Success Page – Finally, you need to consider your opt-in confirmation page. After subscribing to your list, your visitor is redirected to this page. It’s a great idea to give them some valuable information right on the thank you page. Then they feel good about giving you their email address. It also helps to build the relationship. So when they get your email, they’re happy to hear from you.

Again, a simple solution to this is to get an email marketing package that includes everything. Or you can go the DIY route. And write it all yourself. Or hire ghost writers to write them for you.

In closing

Whether you decide to build your email funnel yourself. Or hire someone else to do it for you. Or if sign up for a “complete package” solution. The key is to start building your list. Once you’ve got it built. You’re free to make money at the push of a button.

Technorati Tags: email marketing, internet marketing, list building

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