OK, forget everything you know about affiliate marketing. The simple truth is that the old rules no longer apply. If you play by the old rules, you will lose this game.
The big lie
You’ve been told it’s easy to get started as an affiliate. And it is – sort of. There’s no doubt it’s easier than starting your own business. But starting your own business is really hard, so it’s all relative.
The bad news…
The worst part is that the information you’ve received is all wrong. You’ve been told to find quality products. Next to look for easy keywords to target. Then to use keyword-based advertising to send visitors to the product. And finally get a fat check for all the sales. But this just won’t work!
Keywords are dead
There was a time when this worked. But it’s just too competitive to use keywords now. Adapt and change…
A better way
All is not lost. Here’s how to win at this game.
- Do CPA marketing instead of product promotion
- Instead of researching keywords, research demographics
- Do image ad marketing
Do CPA marketing instead of product promotion
CPA means Cost Per Action. It’s far superior to product promotion. Because you don’t have to get people to spend money. You get paid when they take an “action”. Like completing a survey. And getting them to do this is so much easier.
Instead of researching keywords, research demographics
Don’t waste time researching keywords (see below). Invest your research time into demographics. First, select the CPA offer you want to promote. Then go to a site like Quantcast.com. And research what kinds of people will be interested.
Market on display networks
Now you have your offer and your demographics. Display networks allow you to target demographics with your ads. And use images as your ads. No keywords required. Plus you’re going to save a ton of money. Display networks charge a fraction for image ad clicks vs. keyword ads.
In closing
This is powerful method to make money online. Because you can start CPA marketing for free. Image ads are cheap. You can use demographics to target your ideal prospect. And getting them to take an action is much easier than making a sale.




